Field Notes, Frameworks & Favourite Tools
Collected and curated by We Are Astronauts
Welcome to the extended view of The Observatory—our living vault of thought-starters, strategy tools, and creative resources for founders and marketers navigating complex businesses.
Some are made by us. Some we just love. All of them will help you cut through complexity and move with clarity.
Clarity begins here—because good creative is only as strong as the strategy behind it.
Tools for seeing what’s really driving your customers—and how to speak their language.
For when the message needs to land sharper, hit harder, or sound more like truth than marketing.
Good email copy - [Site]
Examples of good copywriting from SaaS companies
The greatest sales deck I’ve ever seen [article]
Explore a great format for writing a compelling pitch deck